People Actually Read Labels

A survey of over 1,000 adults found that 80 percent of Americans read food labels at the grocery store—that’s great! But 44 percent will still buy the item, no matter what the label reads—that’s not so great. I always say, “The nutrition label is as useless as a bicycle without wheels, if you don’t read it. What’s worse is to read it and ignore what it says.”

A 2006 poll found some interesting insights:

> 65 percent of women checked labels, compared to 51 percent of men.

> Women were more likely than men, to view nutrition content as important.

> While 39 percent of young adults said they read food labels, 60 percent was more likely to buy unhealthy foods—even after checking the label.

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